World-class EXTREME destination coming to Circuit of Wales

The Circuit of Wales and The EXTREME Sports Company, a pioneer of action sports around the world since 1999, have today announced plans to develop a world-leading sports, leisure and entertainment destination at The Circuit of Wales, the £425m, 336 hectare multi-purpose infrastructure project located in South Wales, north of Ebbw Vale in Blaenau Gwent.

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EXTREME’s unique world-class offering which includes a collection of indoor and outdoor action and adventure sports, leisure facilities, a variety of food and beverage offerings alongside retail outlets and themed accommodation will breathe life, regenerate and create new jobs in the local area.

This combined offer is the largest privately-funded infrastructure project in Wales and is the most significant capital investment program in automotive, motorsport and extreme sport infrastructure in the UK within the last 50 years. Through unrivalled access to leisure and outdoor activities, state-of-the-art innovation zones and a world-class motorsport facility, it is estimated to attract 750,000 visitors a year and inject an estimated £50m into the Welsh economy per annum. It will tap into the £4bn ($4.91bn; €4.69bn) UK entertainment and leisure sector, delivering significant revenues and attracting visitors from beyond the traditional motorsport world.

The EXTREME brand reach will be harnessed to broaden The Circuit of Wales’ visitor base via The Extreme Sports Channel (launched into 68 countries around the world), its content rich social media channels, more than 100 global sports ambassadors and its presence at more than 80 events annually. These create a monthly reach in excess of 100 million people globally.

Proposed facilities include Mountain Bike Trails, BMX Park, Indoor Ski, Trampolining, Skatepark, Virtual Reality Zone, Surf Park, Live Music Stages and much more, accompanied by two new hotels and a campsite.

Sitting alongside a world-class motorsport circuit and technology park, the long-term strategic partnership between The Circuit of Wales and EXTREME will contribute to the economic diversification of the region and support the South Wales Valleys Region Task Force target of creating 10,000 jobs. This will enhance the Heads of the Valleys region as a destination for action sports and more broadly support Wales’ tourism and leisure industry.

Reinforced via world leading extreme sports and music events and festivals plus the British MotoGP (the UK’s second most popular motorsport event behind Formula One) it will become synonymous with high-quality events and entertainment worldwide.

Alistair Gosling, Chairman and Chief Executive of EXTREME, said:
“With the growth and interest we are seeing in our sector, it is fantastic to announce this world leading EXTREME Destination, combining a never before seen collection of sports, entertainment and leisure experiences.”

Martin Whitaker, CEO of The Circuit of Wales, said:
“Our partnership with EXTREME underlines the unique range of activities, facilities and services the Circuit’s enterprise cluster will offer Wales and the UK. The Circuit aims to provide much more than a racing facility; it will be a 365-day leisure and business destination. The support we have received to date from the racing, automotive and investment communities emphasises the Circuit’s long-term role in boosting tourism, creating jobs and diversifying the local economy”.

EXTREME Destinations
EXTREME Destinations are experts at creating sustainable sports, leisure and residential destinations. Recognised for our creative vision and entrepreneurial flair we design, develop, build and operate large scale sport and leisure projects with partners around the world.

Using sport and leisure to breathe life into under-utilized sites, EXTREME Destinations delivers valuable inward investment, job creation and facilities which all significantly enhance the community in which they are located. Focusing on complex mixed-use developments EXTREME are experts in public private partnerships and often introduces additional investors to projects we are involved in. Delivering feasibility studies, destination design, business plans, planning approvals, construction management, financial structuring and operational management of destinations EXTREME works to unlock the full potential of each site and maximise value for all stake holders.

EXTREME is a uniquely positioned global action and adventure lifestyle brand with a mission to inspire, entertain and connect through action sport, adventure and fun. Supporting 128 sponsored ambassadors, activating 80 events each year and with an average reach of 100 million people and 80 million video views per month, EXTREME’s digital media network delivers engaging content every day for our ever-growing fan base.

Driven by a passion for sport and the surrounding lifestyle EXTREME not only showcase the best of what the EXTREME Brand has to offer through place making but also operates a digital marketing agency offering content production, influencer and event activation, a Digital Media Network, offering content distribution, advertising and sponsorship and offers licensing opportunities across the consumer products and the experience sectors.

The Circuit of Wales

Having already secured the promotional rights to the British Motorcycle Grand Prix (MotoGP) until 2024, the first phase of The Circuit of Wales will open in 2019 with the completion of a bespoke 3.5-mile motorsport track designed by Populous (responsible for spectator experiences worldwide including, the London and Sydney Olympic stadiums, Barcelona’s Camp Nou, London’s Emirates and White Hart Lane stadiums, the Dubai Autodrome, Wimbledon and many others) and associated facilities (hotels, paddock, spectator, visitor, arts & culture, festival & exhibition and retail facilities).

Estimated to attract 750,000 visitors to Wales through unrivalled access to leisure and outdoor activities, state-of-the-art innovation zones and a world-class motorsport facility, the development will inject an estimated £50m to the Welsh economy per annum.

During construction, 1,600 employment opportunities and thousands of additional associated long-term jobs will be created through business relocation, the spread of supplier networks, an increase in leisure provisions and associated motorsport related opportunities.

FCC Construcción S.A. is the lead contractor on The Circuit of Wales development, supported by Roadbridge UK Ltd and Alun Griffiths (Contractors) Ltd. The shareholding of the Joint Venture is FCC (90%) and Roadbridge (10%). FCC will be responsible for the design, planning and construction of the project, with Roadbridge handling the earthworks and drainage on the site.

Notes to Editors

Media contacts:

  • John Evans, Hawthorn Advisors – j.evans@hawthornadvisors.com | +44 (0)20 3745 4960
  • Paul Shackson, PS Partnership – Paul.Shackson@ps-partnership.com | +44 (0)29 2043 6542
  • Ryan Maxwell, EXTREME Marketing Manager – Ryan@extremeinternational.com | +44 (0)20 7244 1000